Curriculum Vitae

Work Experience

  • Social Media Specialist, Dentsu Creative
    August 2024 – current

    At Dentsu Creative, I bring a social-first, idea-led mindset to every brief. I see social media not just as a channel, but as a cultural engine that can amplify ideas beyond their original scope. I lead content strategy, creative briefings, and campaign execution across platforms like Instagram, TikTok, LinkedIn, and YouTube. I’ve grown a client’s TikTok following by over 20x, proving my ability to turn insight into impact. I also manage video production using Adobe Premiere Pro and CapCut, and collaborate across teams to bring integrated campaigns to life. This role has sharpened my ability to think conceptually, move fast, and deliver work that resonates.

  • Content & Media Specialist, Dingle
    July 2023 – August 2024

    This role gave me a hybrid perspective—combining media buying with creative content development. I worked across platforms like Meta, TikTok, Reddit, YouTube, and Google Ads, serving both B2B and B2C clients in Finnish and international markets. I wasn’t just placing ads—I was shaping the stories within them. I was selected for Aller Academy, a Nordic development program focused on strategy and digital transformation, where I completed a rotation at two Stockholm agencies. This experience deepened my understanding of cross-market storytelling, strategic thinking, and the importance of creative that performs.In addition, I got to study in the Berghs School of Communication during the program.

    Digital Media Specialist, Dingle

    Dingle
    February 2022 – July 2023

    In this role, I learned how to bridge the gap between media and creativity. I planned and executed digital campaigns while also contributing to content creation—writing copy, ideating concepts, and supporting photoshoots. I became fluent in the mechanics of platforms like Meta, TikTok, and LinkedIn, and learned how to make ideas work within their constraints. This dual focus taught me how to think like a creative and act like a strategist, a mindset I carry into every campaign I work on today.

    Dingle is recognized as a pioneer in social media marketing in Finland.

  • Advertising Operations Specialist, Schibsted (currently Vend)
    October 2020 – February 2022

    At Schibsted, I was part of the Advertising Intelligence team, where I gained a deep understanding of how digital advertising works from the inside out. I managed end-to-end delivery of online campaigns across platforms like Tori.fi and Oikotie, combining technical precision with customer-centric thinking. I also supported sales teams, contributed to campaign planning, and helped develop new advertising solutions—giving me a strong foundation in ad operations, platform capabilities, and performance-driven thinking. I also learned plenty about real estate advertising, because Oikotie is the largest platform for that in Finland.

    This role gave me a data-informed, platform-savvy mindset that I now bring into my creative work. It taught me how to build ideas that not only look good but also work—creatively and technically—within the realities of digital advertising.

    Schibsted, currently called Vend, is the largest Nordic online marketplace company.

  • Associate Sales Representative, Cisco
    June 2019 – June 2020
    Amsterdam, the Netherlands

    Cisco Sales Associates Program gave me a strong foundation in solution-based thinking, combining deep technical training in IT infrastructure with strategic sales education. I learned how to approach complex challenges with clarity, structure, and creativity—skills that directly translate into my work as an advertising creative.

    Working at Cisco, a global leader in networking and cybersecurity, exposed me to the inner workings of a 70,000+ employee multinational organization. I collaborated with graduates from across Europe, the Middle East, and Africa, gaining firsthand experience in diverse, international teamwork. This helped me develop a global mindset and the ability to craft ideas that resonate across cultures and markets.

    The program taught me how to translate technical insights into compelling narratives, a skill I now use to turn strategic briefs into creative concepts that connect with audiences.

  • Master Thesis Worker, Schibsted (currently Vend)

    October 2018 – June 2019
    For my master’s thesis, I explored millennials and collaborative consumption through the lens of sustainability—a topic that was ahead of its time. Long before generational theory became a mainstream marketing conversation, I was already investigating how generational values shape consumer behavior. This early dive into cultural insight and audience segmentation gave me a strong foundation for building creative work that resonates deeply with specific target groups.

    The project was grounded in quantitative research, using IBM SPSS for data analysis, and required me to manage the entire process independently—from framing the research question to delivering actionable insights. This taught me how to translate complex data into clear, compelling narratives, a skill I now use daily when turning strategy into creative ideas.

    Working with Tori.fi, Finland’s largest consumer-to-consumer platform, also gave me firsthand exposure to digital commerce, sustainability trends, and platform-based behavior—all of which continue to inform how I approach creative problem-solving in today’s media landscape.

    I received the highest possible grade for the thesis, but more importantly, it laid the groundwork for my ability to create insight-driven, culturally relevant, and strategically sound advertising.

  • Summer Intern, Salesforce
    June – August 2018
    Dublin, Ireland

    During my internship at Salesforce, I rotated through the Sales Strategy and Sales Development teams, gaining firsthand experience in how one of the world’s most innovative tech companies approaches growth, structure, and storytelling. I also worked as a brand ambassador, which gave me a front-row seat to how Salesforce builds and activates its brand through social media and employee advocacy.

    This experience taught me how to think strategically, communicate clearly, and understand the mechanics behind global brand ecosystems. I saw how storytelling, data, and structure come together to drive business impact—skills that now shape how I approach creative work from both a conceptual and strategic perspective.

    Being part of a diverse, international team at Salesforce’s EMEA hub also strengthened my ability to collaborate across cultures and think globally, which is essential for building creative ideas that resonate beyond borders.

  • Communications Trainee, Metsä Board
    March – August 2017

    This role grounded me in brand storytelling and internal communications. I worked on everything from intranet updates and PowerPoint design to social media benchmarking and product renaming projects. I also gained experience in event planning and cross-team collaboration. Working on the client side gave me a deep appreciation for brand consistency, stakeholder alignment, and the long game of communication—all of which inform how I build creative ideas that are not only bold but also brand-right.

    Metsä Board is one of Europe’s leading producers of paperboard. During my time there, I gained valuable insight into the forest and packaging industry within a global context.

  • Marketing Trainee, BSTR Luova Konttori
    May – July 2016

    At BSTR, I gained hands-on experience in end-to-end marketing communications, from planning to execution. I worked across both B2B and B2C projects, managing tasks such as social media content creation, SEO, stakeholder communications, website updates, and photography—including editing with Adobe Photoshop.

    This role was where I first learned to turn marketing theory into creative practice. I developed skills in project management, teamwork, and creative execution, all within the fast-paced environment of a leading regional agency. I also contributed to the development of BSTR’s own marketing and internal processes, giving me early exposure to brand building from the inside out.

    This experience laid the groundwork for my creative career by teaching me how to balance strategy with craft, and how to bring ideas to life across channels and formats.

    BSTR is Western Finland's leading advertising agency.

  • Marketeer, Trainer's House
    March 2015 – April 2016

    At Trainers’ House, I honed my ability to communicate with clarity, confidence, and purpose. My role focused on outbound sales—booking meetings with executive-level decision-makers through cold calls, prospecting new leads, and supporting project execution. I consistently exceeded targets and was recognized as one of the top performers on my team.

    This experience sharpened my persuasive communication skills, taught me how to craft messages that resonate quickly, and gave me a deep understanding of what drives decision-making in business environments. I also trained new team members and reported on performance metrics, which strengthened my leadership and analytical thinking.

    Most importantly, this role revealed how goal-oriented and results-driven I am—traits that now fuel my work as a creative. I approach every brief with a clear objective, a strategic mindset, and a drive to create ideas that not only inspire but also deliver measurable impact.

Education

  • This Nordic-level program focused on innovation, digital transformation, and creative business development—all through the lens of real-world challenges. I was selected to participate while working at Dingle, Aller Media’s advertising agency, and the experience gave me a unique opportunity to blend strategic thinking with creative execution.

    The curriculum covered lean start-up methods, Design Thinking, and cross-functional collaboration, and included hackathons in Norway and Finland, an intensive week in Stockholm, and final presentations to Aller’s Nordic Management Team in Denmark. Our business case focused on social media and video content at a Nordic scale, which sharpened my ability to think creatively across markets and platforms.

    The program also included a work rotation at two Stockholm-based agencies: Make Your Mark (content) and Clay (performance).

  • This joint degree gave me a powerful combination of analytical marketing expertise and global business acumen—a foundation that continues to shape my work as an advertising creative. My major in marketing sharpened my understanding of consumer behavior, brand strategy, and market dynamics, while the CEMS program immersed me in international collaboration, leadership, and cross-cultural communication.

    I also completed a media minor at Aalto University School of Arts, Design & Architecture, which deepened my appreciation for visual storytelling and creative thinking. This blend of business and creative education allows me to approach briefs with both strategic clarity and artistic sensibility.

    As President of CEMS Club Helsinki and a marketing team member at KY-Speksi, I developed leadership and team-building skills in highly creative, fast-paced environments—skills I now use to lead ideas from concept to execution.

  • The CEMS MIM program—ranked among the top 10 in the world by the Financial Times—gave me a global perspective on business, communication, and collaboration. It combined academic rigor with real-world application, including a consultancy-style business project for KONE Corporation, for which our team received the highest grade.

    Through CEMS, I developed a strong international mindset, sharpened my presentation and teamwork skills, and learned how to navigate complex, multicultural environments—skills that are essential for building creative ideas that resonate across borders.

    The program also deepened my ability to connect business strategy with creative thinking, helping me become a creative who not only understands the brief, but also the business behind it.

  • As part of my CEMS Master’s in International Management, I completed an exchange term at HEC Paris, one of the world’s most prestigious business schools. This experience deepened my understanding of global business dynamics and exposed me to diverse perspectives and high-level academic thinking.

    Studying in such a competitive and international environment strengthened my ability to adapt quickly, collaborate across cultures, and think creatively under pressure—skills that are essential in fast-paced creative work. It also reinforced my belief that the best ideas are those that transcend borders and speak to shared human truths, a principle I bring into every campaign I work on.

  • My bachelor’s degree laid the foundation for my career as an advertising creative by combining marketing theory with practical specialization in marketing communications and sales promotion. I gained a strong understanding of how brands communicate, persuade, and build relationships—skills that now inform how I craft ideas that connect with audiences.

    Studying international business at HEC Montréal and business law gave me a broader perspective on global markets, consumer behavior, and ethical communication, which I now apply when developing creative work that’s both culturally relevant and strategically sound.

    Outside the classroom, I was actively involved in creative and leadership roles—serving as a Board Member at Aalto Marketing Society, participating in Nesu-KY ry, and tutoring new students. These experiences helped me develop teamwork, initiative, and a collaborative mindset.

  • HEC Montréal, one of the most respected French-speaking business schools, offered me a truly global learning environment. Studying alongside peers from around the world broadened my worldview and strengthened my cross-cultural communication, teamwork, and presentation skills.

  • As part of my high school studies, I completed a full academic year focused on theatre and performance arts. This experience significantly developed my presentation, storytelling, and interpersonal skills—all of which are essential in creative work, whether pitching ideas, building narratives, or collaborating with teams and clients.

    Despite dedicating a year to theatre, I graduated on time and with outstanding grades, demonstrating my ability to balance creative passion with academic discipline. This early foundation in performance continues to shape how I approach creative challenges—with confidence, empathy, and a strong sense of audience.

  • My early education in visual arts gave me a strong foundation in creative problem-solving, visual expression, and conceptual thinking.

    In addition to artistic techniques, I also learned the fundamentals of project management, from planning and execution to iteration and presentation. This combination of creative discipline and structured thinking continues to shape how I approach campaigns today: with both imagination and intent.

Awards

  • Won gold at the print category in Young Lions Finland with Tomi Salo, granting us the right to compete in the international level at the Cannes Lions Festival of Creativity. More about the winning work ‘4 Generations’ here.

  • Shortlisted in Eurobest Young Creatives competition with Fanny Belaieff. This year, the competition had 217 teams attending from all over Europe, which of 14 were shortlisted.
    The competition case was to collect donations for SMH, an organization that saves refugees crossing the Mediterranean Sea. Our solution is called Welcome to [Spain]! – Turning Roaming Notifications into Lifesaving Donations. Read more about it here.

  • Shortlisted in the international Golden Drum advertising awards’ Young Drummers competition without our work: “Be different. Choose Slovenia.” Read more about the case here.

  • The Cannes Young Lions Competition challenges young creatives from every corner of the marketing and communications industry. Young Lions Finland is a local competition arranged by Marketing Finland. Together with my teammate, Junior Art Director Rosa Seppälä, we were shortlisted in the digital category. The competition case was created for the mental health organization Mieli ry. You can read more about the case here.

Language Proficiency

  • I’ve worked, studied, and written award-winning copy in English.

  • My native language is Finnish. I’ve written copy in it for years, and for example, received the highest possible grade in the Finnish matriculation exam.

  • I know some Swedish, but working in it would require a bit of a refresher.

  • I know some French, but working in it would require some additional study.

Tools & Software

  • Skilled in creating engaging, platform-specific content for Instagram, TikTok, Facebook, LinkedIn, YouTube, Snapchat, X (Twitter), BeReal, and more. Focused on storytelling, visual impact, and trend-aware creativity to build brand presence and connect with audiences. Confident in concepting, scripting, briefing, and editing short-form content, with a hands-on approach to testing and refining ideas. I also understand how these platforms work in practice—an essential foundation for creating content that performs.

  • Skilled in editing short-form social media videos using Adobe Premiere Pro and CapCut. Passionate about video editing and always eager to learn more.

  • Basic skills in Photoshop (e.g. adjusting contrast, color, cropping). Not a graphic designer, but confident in handling simple visual edits. Moreover, eager to learn more and master the craft.

  • Proficient in basic Microsoft 365 tools, including PowerPoint, Excel, Word, and Outlook.

  • Proficient in basic Google Workspace tools like Docs, Sheets, Slides and Gmail.

  • Regular and enthusiastic use of generative AI tools (e.g. Microsoft Copilot, ChatGPT, Midjourney) to enhance ideation, content creation, and workflow efficiency.

Volunteering

  • CEMS Club Helsinki is the student association for the CEMS Master’s in International Management program in Finland. The club facilitates networking between students, alumni, and corporate partners.

    As president of the club, my primary responsibility was to form and lead a board of nine members representing multiple nationalities. I maintained regular communication with the university faculty, the global CEMS Alliance, and local student associations. I also handled legal and administrative matters, including the handover to the incoming board.

    During the spring term, we organized over 30 events. This role taught me a great deal about multinational leadership, teamwork, delegation, prioritization, and time management.

  • Ten years as a girl scout had a significant impact on me. Through leading scout groups and organizing events, I developed strong leadership, problem-solving, and teamwork skills. The organization I was part of is called Ilkan Partiolaiset.

Certifications

  • Valid from 8/2025-8/2026.

    Creative Strategy Professionals understand mobile fundamentals and can apply insights, develop briefs and evaluate the effectiveness of ad creative.

References available upon request.

You’ll find a snapshot of these in the ‘Kind Words’ section.