Curriculum Vitae

Social Media Specialist, Dentsu Creative
August 2024 – March 2026

At Dentsu Creative, I bring a social-first, idea-led mindset to every brief. I see social media not just as a channel, but as a cultural engine that can amplify ideas beyond their original scope. I lead content strategy, creative briefings, and campaign execution across platforms like Instagram, TikTok, LinkedIn, and YouTube. I’ve grown a client’s TikTok following by over 20x, proving my ability to turn insight into impact. I also manage video production using Adobe Premiere Pro and CapCut, and collaborate across teams to bring integrated campaigns to life. This role has sharpened my ability to think conceptually, move fast, and deliver work that resonates.

Content & Media Specialist, Dingle
July 2023 – August 2024

This role gave me a hybrid perspective—combining media buying with creative content development. I worked across platforms like Meta, TikTok, Reddit, YouTube, and Google Ads, serving both B2B and B2C clients in Finnish and international markets. I wasn’t just placing ads—I was shaping the stories within them. I was selected for Aller Academy, a Nordic development program focused on strategy and digital transformation, where I completed a rotation at two Stockholm agencies. This experience deepened my understanding of cross-market storytelling, strategic thinking, and the importance of creative that performs.In addition, I got to study in the Berghs School of Communication during the program.

Digital Media Specialist, Dingle

Dingle
February 2022 – July 2023

In this role, I learned how to bridge the gap between media and creativity. I planned and executed digital campaigns while also contributing to content creation—writing copy, ideating concepts, and supporting photoshoots. I became fluent in the mechanics of platforms like Meta, TikTok, and LinkedIn, and learned how to make ideas work within their constraints. This dual focus taught me how to think like a creative and act like a strategist, a mindset I carry into every campaign I work on today.

Dingle is recognized as a pioneer in social media marketing in Finland.

Advertising Operations Specialist, Schibsted (currently Vend)
October 2020 – February 2022

At Schibsted, I was part of the Advertising Intelligence team, where I gained a deep understanding of how digital advertising works from the inside out. I managed end-to-end delivery of online campaigns across platforms like Tori.fi and Oikotie, combining technical precision with customer-centric thinking. I also supported sales teams, contributed to campaign planning, and helped develop new advertising solutions—giving me a strong foundation in ad operations, platform capabilities, and performance-driven thinking. I also learned plenty about real estate advertising, because Oikotie is the largest platform for that in Finland.

This role gave me a data-informed, platform-savvy mindset that I now bring into my creative work. It taught me how to build ideas that not only look good but also work—creatively and technically—within the realities of digital advertising.

Schibsted, currently called Vend, is the largest Nordic online marketplace company.

Associate Sales Representative, Cisco
June 2019 – June 2020
Amsterdam, the Netherlands

Cisco Sales Associates Program gave me a strong foundation in solution-based thinking, combining deep technical training in IT infrastructure with strategic sales education. I learned how to approach complex challenges with clarity, structure, and creativity—skills that directly translate into my work as an advertising creative.

Working at Cisco, a global leader in networking and cybersecurity, exposed me to the inner workings of a 70,000+ employee multinational organization. I collaborated with graduates from across Europe, the Middle East, and Africa, gaining firsthand experience in diverse, international teamwork. This helped me develop a global mindset and the ability to craft ideas that resonate across cultures and markets.

The program taught me how to translate technical insights into compelling narratives, a skill I now use to turn strategic briefs into creative concepts that connect with audiences.

Master Thesis Worker, Schibsted (currently Vend)

October 2018 – June 2019
For my master’s thesis, I explored millennials and collaborative consumption through the lens of sustainability—a topic that was ahead of its time. Long before generational theory became a mainstream marketing conversation, I was already investigating how generational values shape consumer behavior. This early dive into cultural insight and audience segmentation gave me a strong foundation for building creative work that resonates deeply with specific target groups.

The project was grounded in quantitative research, using IBM SPSS for data analysis, and required me to manage the entire process independently—from framing the research question to delivering actionable insights. This taught me how to translate complex data into clear, compelling narratives, a skill I now use daily when turning strategy into creative ideas.

Working with Tori.fi, Finland’s largest consumer-to-consumer platform, also gave me firsthand exposure to digital commerce, sustainability trends, and platform-based behavior—all of which continue to inform how I approach creative problem-solving in today’s media landscape.

I received the highest possible grade for the thesis, but more importantly, it laid the groundwork for my ability to create insight-driven, culturally relevant, and strategically sound advertising.

Summer Intern, Salesforce
June – August 2018
Dublin, Ireland

During my internship at Salesforce, I rotated through the Sales Strategy and Sales Development teams, gaining firsthand experience in how one of the world’s most innovative tech companies approaches growth, structure, and storytelling. I also worked as a brand ambassador, which gave me a front-row seat to how Salesforce builds and activates its brand through social media and employee advocacy.

This experience taught me how to think strategically, communicate clearly, and understand the mechanics behind global brand ecosystems. I saw how storytelling, data, and structure come together to drive business impact—skills that now shape how I approach creative work from both a conceptual and strategic perspective.

Being part of a diverse, international team at Salesforce’s EMEA hub also strengthened my ability to collaborate across cultures and think globally, which is essential for building creative ideas that resonate beyond borders.

Communications Trainee, Metsä Board
March – August 2017

This role grounded me in brand storytelling and internal communications. I worked on everything from intranet updates and PowerPoint design to social media benchmarking and product renaming projects. I also gained experience in event planning and cross-team collaboration. Working on the client side gave me a deep appreciation for brand consistency, stakeholder alignment, and the long game of communication—all of which inform how I build creative ideas that are not only bold but also brand-right.

Metsä Board is one of Europe’s leading producers of paperboard. During my time there, I gained valuable insight into the forest and packaging industry within a global context.

Marketing Trainee, BSTR Luova Konttori
May – July 2016

At BSTR, I gained hands-on experience in end-to-end marketing communications, from planning to execution. I worked across both B2B and B2C projects, managing tasks such as social media content creation, SEO, stakeholder communications, website updates, and photography—including editing with Adobe Photoshop.

This role was where I first learned to turn marketing theory into creative practice. I developed skills in project management, teamwork, and creative execution, all within the fast-paced environment of a leading regional agency. I also contributed to the development of BSTR’s own marketing and internal processes, giving me early exposure to brand building from the inside out.

This experience laid the groundwork for my creative career by teaching me how to balance strategy with craft, and how to bring ideas to life across channels and formats.

BSTR is Western Finland's leading advertising agency.

Marketeer, Trainer's House
March 2015 – April 2016

At Trainers’ House, I honed my ability to communicate with clarity, confidence, and purpose. My role focused on outbound sales—booking meetings with executive-level decision-makers through cold calls, prospecting new leads, and supporting project execution. I consistently exceeded targets and was recognized as one of the top performers on my team.

This experience sharpened my persuasive communication skills, taught me how to craft messages that resonate quickly, and gave me a deep understanding of what drives decision-making in business environments. I also trained new team members and reported on performance metrics, which strengthened my leadership and analytical thinking.

Most importantly, this role revealed how goal-oriented and results-driven I am—traits that now fuel my work as a creative. I approach every brief with a clear objective, a strategic mindset, and a drive to create ideas that not only inspire but also deliver measurable impact.