Shortlisted work at Young Lions Finland 2024.
The Team
My role: Creative; Strategist, Copywriter
Partner: Rosa Seppälä, Art Director
Client: Mieli ry - Mental Health Finland
The Brief
Create an innovative digital campaign that drives donations to Mieli, Mental Health Finland. The goal was to find a fresh, engaging way to encourage support for mental health services through digital channels.
Our Response
Our idea was to create an add-on subscription tier for Oura, the wellness ring known for tracking sleep and physical health. This new tier would focus on monitoring mental well-being, offering users insights into their emotional state and stress levels—while also giving donating directly to Mieli Mental Health Finland.
The insight behind the concept was simple but powerful: wearable tech is becoming increasingly popular, and people are already using it to track their physical health. By extending that same behavior to mental health, we could meet users where they already are—on their wrists—and turn self-care into collective care.
The Results
We were shortlisted in the digital category at Young Lions Finland 2024, which we were especially excited about since it was the first competition of its kind for both of us.
See our full presentation below in desktop view.
