Making the grid pop.
How to sell the social media cure on social media?
The million-dollar question:
The Team
My Role: Creative, Copywriter, Project Lead
Partner: Art & Visual Direction: Rikhard Hormia, Creative: Emmi Ylitalo, Supporting actors: the whole Bou team
Client: Ano Miettinen et al. from Pop-Ristikot
The Brief
In less than 18 months, Pop-Ristikot conquered the Finnish grid, becoming the #1 best-selling single-copy magazine across all categories. Yes, out of all the magazines on the stand, not just puzzles.
Pop-Ristikot had already secured incredible earned buzz, but their most important marketing channel, owned social media, left too many blank spaces. To spell out the brand's clever edge internationally, they needed to make their feed as cool as their product.
